5 LIES SERIES · 6 MIN
5 lies about matcha, No. 5: "Uji is always the best"
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The questions buyers ask us, answered once, properly. Written for café owners, not tea nerds.
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5 lies about matcha
The series buyers send each other.
Five short films on the claims we hear most from suppliers. Tap to play.
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57Kplays
Lie No. 5: "Uji matcha is the best"@ISSA.MATCHA · 2026-07
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12Kplays
Lie No. 4@ISSA.MATCHA · 2026-07
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9.4Kplays
Lie No. 1: what suppliers say first@ISSA.MATCHA · 2026-06
▶ 7.7K plays
7.7Kplays
Lie No. 3: buying in bulk saves money@ISSA.MATCHA · 2026-06
▶ 6.8K plays
6.8Kplays
Lie No. 2@ISSA.MATCHA · 2026-06Market
Two more we get asked about.
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16Kplays
Japan sucks at marketing@ISSA.MATCHA · 2026-09